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Rachel Shane

Rachel Shane

Rachel Shane

Lexington, Ky.

Arts Administrator

Marketing and Promotion for Organizations

​Rachel Shane has spent over 20 years leading a range of nonprofit and educational organizations in developing impact, potential, strategy and identity. Currently, Rachel is the director of the Arts Administration Program at the University of Kentucky. She teaches courses at the undergraduate and graduate level on marketing, financial management, fundraising, nonprofit management and legal issues in the arts. She is also the cofounder of Masterminds Inc., a national nonprofit consulting firm.

Prior to her work in academia, Rachel was the managing director of the Elm Shakespeare Company in New Haven, Conn., where she designed the organization’s first marketing plan, website, and promotional materials — and increased the Company’s organizational capacity by 24 percent through an expansion in programming and an increase in contributed income. Additionally, she created and launched a college internship program and educational touring component. As the associate director of education at the Delaware Theatre Company, Rachel designed and implemented sales strategies; fundraised; directed and produced the annual Delaware Young Playwrights Festival; planned an annual educator conference; and served as a primary instructor for educational programs.

Rachel has earned a doctorate in cultural policy and arts administration at The Ohio State University. She also earned a Master of Science in arts administration from Drexel University, a Bachelor of Science in theatre from Northern Arizona University, and an Associate of Arts from the American Academy of Dramatic Arts.